carebd

Our role in OPORAJITA

In this era of automation and digitalization, our objective is to inspire women garment workers to take active roles in technology and management positions. We seek to identify and address the societal and environmental challenges that may hinder their progress.

Through diverse communication-driven initiatives for raising awareness on a larger scale, our goal is to disseminate the notion among female garment workers, their families, communities, and senior officials within the garment industry- that women are fully capable of engaging in technical and managerial responsibilities as their male counterparts. We also aim to create an environment that is favorable to the success of women garment workers.

Who are we

Center for Communication Action Bangladesh (C-CAB) uses the power of strategic communication and grassroots engagement to help solve the poverty puzzle and empower disadvantaged communities. Our vision is a world in which individuals and communities have the information they need, in a language they understand, from sources they trust, and are empowered to make the right decisions to shape their lives and livelihoods.

Why are we a part of OPORAJITA

We are change-makers. We want to bring a significant change in the lives of women workers in the garment sector. We aspire that they will break all barriers - and become the best in technology, management, and efficiency in this era of digitalization. For this purpose, we want to create public awareness through the use of various communication tools. As a part of the Oporajita Project, we aim to collaboratively engage with our partners to improve the lives of women workers in the garment sector. This collective effort aligns with our commitment to contribute towards attaining the Sustainable Development Goals (SDGs).

Activities and Impact

Our activities at a glance

Knowledge, Attitude and Practice (KAP) Study

  • Mixed method
  • Garment workers
  • Family members
  • Employers
  • Community members

Endline Survey

  • Measuring the overall impact of the project

TV Drama Serial

  • 6-episode drama series
  • Identifying negative gender norms

TV Spot

  • 40 seconds
  • ‘Slice of life’ approach
  • Including artists who emphasize women’s competence and ability

TV Talk show

  • 10 talk show episodes
  • ‘Slice of life’ approach
  • Women’s role in tech-related jobs and in leadership

Video Documentary

  • 10-12 minutes
  • True story of a female garment worker who made it in the ICT industry

Animated Video

  • Fun, light-hearted
  • Challenges women face in taking on leadership roles

Radio Drama and Listening Group

  • 16-episode drama
  • Broadcast in 5 radio stations
  • 20 listening groups

Billboard and Bus Ads

  • 3 billboards for 6 months
  • Branding on 3 buses

Poster

  • 20000 prints

Social Media Campaign

  • Facebook
  • YouTube
  • Instagram
  • TikTok

Folk Song-style Music Video

  • Edutainment
  • Jingle for other AV products

Community dialogue and participatory workshops

  • 10 community dialogue
  • Courtyard meeting style
  • Factory workers, community influencers, teachers, religious leaders
  • Gender rights and women’s role in the workforce

Street Drama

  • Participatory street theatres
  • Audience (including garment workers) will be encouraged to participate

Participatory Workshops with Journalists

  • Participatory street theatres
  • Audience (including garment workers) will be encouraged to participate

Story Grants

  • Story ideas promoting positive gender norms related to women’s STEM/leadership roles
  • 10 journalists
  • At least 3 news per person

Role Model Lecture

  • Six role model lectures
  • Delivered by women who have achieved success in tech sectors or achieved senior positions in the garment industry

The Targets of the Project

  1. 250,000 people will be reached by the end of the project, directly and indirectly.
  2. 30,000 garment workers (20,000 female workers, 10,000 male co-workers, Direct reach 6,000, and indirect reach 24,000)
  3. 90,000 family members (Direct reach 10,000, indirect reach 80,000).
  4. 40,000 factory managers and other employers (Direct reach 5,000, indirect reach 35,000)
  5. 90,000 members of the broader community (Direct reach 10,000, indirect reach 80,000)

Direct reach will be achieved through offline and interpersonal activities Indirect reach will be achieved through mass media and campaigns.

Geographical Location

(Upazila Level)

Gazipur

  • Ward No- 6: Sutrapur, Kaliakoir
  • Ward No-07: Pallibidyut, Chandra
  • Ward No-09: Chairmanbari
  • Ward No-12: Baimail
  • Ward No-15: Membarbari, Bhogra bypass

Dhaka - Savar

  • Ward no 02: Hemayetpur
  • Ward no 04: Charabag, Ashulia

Connect with Us

Our Resources

Exploring our valuable resources for empowering communities and driving positive impact.